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Training recharge + traditional culture experience, Weichai overseas marketing mid-year training good City
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Release time:
2024-08-13
Recently, in order to comprehensively enhance the overall capabilities of overseas marketing personnel and better serve global customers, Weichai organized the "Taking the Lead, Moving Forward, Sprinting into the Second Half" 2024 Overseas Marketing Mid-Year Training, aiming to build a strong international team through talent development.
Seizing the overseas market and cultivating localized talent teams is crucial. This training session included employees from Weichai's global markets. The training content covered product knowledge, corporate culture, business discussions, business etiquette, etc. Through systematic learning and practical case discussions, it helps overseas marketers quickly master product knowledge, marketing strategies, and Weichai's corporate culture, enhancing the overseas marketing team's capabilities in cross-cultural communication and brand internationalization.
This training session organized foreign employees to visit the production workshop and Weichai Technology Exhibition Hall. The clean and bright production line, advanced automated equipment, and efficiently operating AGV handling robots... Weichai's "smart manufacturing" and the full range of "power kingdom" received continuous praise from foreign employees.
The training also included courses on traditional Chinese culture, where foreign employees learned about tea culture and personally experienced the process of brewing and tasting tea, feeling the profound heritage of traditional culture and accelerating their integration into the Weichai family.
Enhancing cohesion and combat effectiveness
Stimulating the vitality of high-quality international talent
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