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Weichai Group held the launch meeting for the "Strengthening the Weichai Brand, I Contribute to Heavy Industry" event.
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Release time:
2024-10-01
On September 28, Weichai Group held the launch meeting for the "Strengthening the Weichai Brand, I Contribute to Heavy Industry" event.
On September 28, Weichai Group held the launch meeting for the "Strengthening the Weichai Brand, I Contribute to Heavy Industry" event. Ma Changhai, member of the Shandong Heavy Industry Party Committee and vice president, as well as the Party Secretary, Chairman, and General Manager of Weichai Group, attended.
The meeting reported on the implementation plan for the event. According to the arrangement, starting from October, Weichai Group will organize a series of activities including brand strategy upgrade activities, mainstream media research activities, the rooting of heavy industry culture in Weichai, the "Heavy Industry Family" themed activities, and the "I Grow Together with Heavy Industry" employee quality enhancement, to achieve brand renewal, cultural upgrade, and quality improvement, uniting all employees to work together, resonate in harmony, and respond to common themes, injecting continuous motivation and vitality into the construction of a world-class enterprise.
In response to this event, the Weichai Group Party Committee proposed three requirements: First, to enhance ideological awareness and firmly establish the concept that "Heavy Industry is good only if Weichai is good, and Weichai is better if Heavy Industry is good," mobilizing all employees to unite and resonate better, and to better play Weichai's exemplary role in the Shandong Heavy Industry family; Second, to scientifically coordinate and deploy, take immediate action, widely mobilize, seek truth from facts, and ensure effective publicity to ensure the high-quality and high-level development of the event; Third, to unify value actions, vigorously promote the concept of "One Family, One Heart, Working Together, and Achieving Success," focusing on the main business without distraction, never slackening, always standing at the forefront, and striving for first place, promoting Weichai to continue leading in the high-quality development of Shandong Heavy Industry.
Relevant leaders and business heads from the Weichai Group headquarters and its affiliated companies participated in the meeting both online and offline.
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