Blog
Dazhong Daily focuses on Shandong Heavy Industry: Brand leadership, "Shandong-made" products are popular overseas
Here is the title one h1 placeholder text
Release time:
2025-03-18
On March 17th, at the assembly workshop of Zhongtong Bus Holding Co., Ltd., located in Liaocheng Development Zone, N12 series buses customized for Denmark are being assembled and are expected to be delivered to Danish customers next month. This is Zhongtong Bus's first order from Northern Europe.
□ Reporters Xue Liangcheng, Zhang Bei, and Han Kai
On March 17, at the assembly workshop of Zhongtong Bus Holding Co., Ltd. in Liaocheng Development Zone, N12 series buses customized for Denmark are being assembled and are expected to be delivered to Danish customers next month. This is Zhongtong Bus's first order from Northern Europe.
Since the beginning of this year, Zhongtong Bus's overseas orders have increased significantly: the signing ceremony of the strategic partnership between Zhongtong Bus and the Saudi Abusahar Group for tens of thousands of vehicles was held, making Saudi Arabia Zhongtong Bus's first overseas market exceeding 10,000 units; winning a large-scale bus order in Dubai, marking the first time Chinese bus products have entered Dubai's public transportation system; launching the H13Pro high-horsepower tourism bus and the Navigator M5 new generation wide-body light van products… "We use large customers and large orders as our 'vanguard,' continuously increasing global sales, expanding the influence of the 'Made in China' Brand, and striving for a strong start in the first quarter." said Wang Xingfu, Secretary of the Party Committee and Chairman of Zhongtong Bus.
Shandong has a complete range of industrial categories, and more and more manufacturing enterprises, relying on innovation and quality improvement and Brand leadership, are "riding the waves" in the global market, continuously injecting vitality into Shandong's foreign trade development. In the first two months of this year, Shandong's exports of electromechanical products reached 140 billion yuan, an increase of 9.5%, contributing more than 60% to the overall export growth.
Recently, the "Golden Powertrain" system independently developed by Weichai completed a thousand-unit export order and was officially delivered to a leading truck manufacturing enterprise in Southeast Asia. This batch of integrated power solutions equipped with Weichai engines, Fast gearboxes, and Hande axles will provide strong support for logistics and transportation in Southeast Asia.
"The breakthrough of this 1,500-unit order is due to our accurate grasp of market demand and our continuous cultivation in technological innovation." Wu Huali, head of Weichai's Southeast Asia region, revealed that previously, the truck manufacturer's power system mainly relied on Japan and South Korea. Weichai, with its rapid product iteration and leading technological advantages, especially the breakthrough of high thermal efficiency technology barriers, successfully broke this situation. In addition, Weichai's unique integrated development model of "engine + axle + gearbox" ensures high reliability and high transmission efficiency, reducing fuel consumption by 10% and greatly improving market competitiveness. Since the beginning of this year, Weichai engine exports have increased significantly, and the current overseas保有量 has exceeded 1.2 million units.
To forge iron, one must be strong oneself. Behind the eye-catching achievements of "Made in Shandong" going global is a significant improvement in product competitiveness. Many enterprises are accelerating their transformation towards high-tech content and high Brand value, focusing on customer scenario needs, adhering to customized services, and expanding new markets with hard-core products.
"Every time we expand into a new market, we organize a team to conduct research locally, familiarize ourselves with the operating scenarios, and analyze local regulations and customs." Ren Xianfeng, product manager of Zhongtong Bus Research Institute, said that taking the Danish order as an example, focusing on the problem of easy corrosion of the vehicle body due to the frequent use of de-icing agents caused by high cold and snow in the local area, we have greatly improved the anti-corrosion performance of the vehicle body through adaptive research and development such as stainless steel bodies and aluminum bodies.
As a member of the Shandong Heavy Industry family, Zhongtong Bus also gives full play to the advantages of group overseas expansion, relying on the group's resource collaboration platform, and working with brother enterprises such as China National Heavy Duty Truck Group and Weichai Power to optimize resource allocation and channel layout. "For example, more than 80% of the products exported to the UAE are equipped with Weichai Power engines." said Ren Xianfeng.
(□Correspondent Dou Hongrui participated in the writing)
Recommend Blog
E-mail:sales@cbboat.com
Telephone:0519-85719680
Address: 100 Xinfuwei, Xinhua Village Committee, Chunjiang Town, Xinbei District, Changzhou City
Changbo WeChat Public Number