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Over 83 billion! Weichai Power, a subsidiary of Shandong Heavy Industry Group, sees its brand value rise again
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Release time:
2025-05-10
May 10, 2025, marks China's ninth annual Brand Day. On that day, the 2025 China Brand Value Evaluation Information Release Conference was held in Deqing, Zhejiang. Weichai Power, a subsidiary of Shandong Heavy Industry Group, achieved a brand value of 830.48 billion yuan, a year-on-year increase of 14%, maintaining growth for many consecutive years; its brand strength rating of 958 ranked second in the mechanical equipment manufacturing sector, showcasing the leap forward of Chinese equipment manufacturing brands.
May 10, 2025, marks the ninth China Brand Day. On that day, the 2025 China Brand Value Evaluation Information Release Conference was held in Deqing, Zhejiang. Weichai Power, a subsidiary of Shandong Heavy Industry Group, achieved a brand value of 830.48 billion yuan, a year-on-year increase of 14%, maintaining growth for many consecutive years; its brand strength reached 958, ranking second in the mechanical equipment manufacturing field, demonstrating the leap forward of Chinese equipment manufacturing enterprises' brands.
This event was hosted by the China Brand Building Promotion Association and the China Association of Appraisal, and undertaken by Xinhua News Agency Brand Office, China Brand Magazine, and other units. The "China Brand Value Evaluation Information Release", launched in 2013, has been hailed by the industry as the "China Brand Value Gold List". It covers leading enterprises in many fields, including manufacturing, and is an important measure to promote the "Strong Brand Nation" strategy. The value evaluation and information release follow international and national standards, adhering to the working principles of "scientific, fair, open, and recognized", and are increasingly receiving widespread attention and recognition from society.
Brand leadership, new quality empowerment. Brand value enhancement is an important manifestation of a company's core competitiveness. For many years, Weichai Power has consistently adhered to innovation and internationalization strategies, building enterprise development resilience with multi-dimensional internal driving forces, and making forward-looking diversified layouts with technological strength to achieve high-quality development. The company owns well-known domestic and international brands such as Weichai Power engines, Shaanxi Automobile Heavy Trucks, Fast Gearbox, Hande Axle, German KION, American Dematic, and French Baudouin, creating a global high-end brand matrix, achieving coordinated development and complementary advantages of domestic and international brands, continuously improving brand cluster effects and brand influence, polishing the gold signboard of China's equipment manufacturing industry, and demonstrating brand international influence.
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